Peter, I agree with you. "Flea pit" ( or Bug Hutch) were generic terms for older run down cinemas, the Invicta and Picture House would certainly fit in to this class. However, the ABC was a 1930's super cinema which was built for comfort. It had very strong competition from other super cinemas nearby, the Ritz, Majestic, Palace, Embassy, and to a lesser extent the Plaza. Cinema managers in this era went out of their way to attract customers and make them feel special.